What Is an Explainer Video and Do You Need One?

If someone lands on your website and cannot figure out what you do within the first few seconds, they leave. That is just how people browse today. An explainer video solves that problem in a direct, engaging way.

What an Explainer Video Actually Is

An explainer video is a short video designed to clearly communicate a message, idea, product, or service. It combines visuals, text, voiceover, and music to turn complicated information into a story that is easy to follow and hard to forget.

How Explainer Videos Are Made

At Bob’s Custom Vids, every video is 100% human-made. No cookie-cutter templates. The visuals, storytelling, and pacing are all built around what makes your business unique. A well-made explainer video follows a simple structure:

Hook — Grab attention in the first few seconds

Problem — Name the frustration your audience is experiencing

Solution — Introduce your product or service as the answer

How it works — Give a brief clear explanation

Call to action — Tell the viewer exactly what to do next

Signs Your Business Needs One

Your product or service is hard to explain in a sentence

You are losing visitors before they convert

You rely heavily on word of mouth

You want to look more professional

You are launching something new

What to Expect When You Order One

Bob’s Custom Vids starts projects at just $25 and includes three revisions. Check out services and pricing to see what fits your needs. Ready to get started? Get a free quote today and use code BCV10OFF for $10 off your first order.

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