Every business that has more than one employee faces the same challenge — how do you make sure everyone does things the right way consistently? Written manuals get ignored. In-person training has to be repeated every time someone new joins the team. Training videos solve both problems permanently. Record the process once, share it with everyone who needs it, and know that the information is being delivered the same way every single time.
What a Training Video Actually Is
A training video is a short focused video designed to teach a specific skill, process, or piece of information to a defined audience. Unlike marketing videos which are designed to persuade training videos are designed to educate. The goal is not to impress the viewer — it is to transfer knowledge clearly and efficiently so they can apply it immediately.
Training videos can be used internally for employee onboarding and skill development or externally to help customers get more value from a product or service.
Signs Your Business Needs Training Videos
Your business probably needs training videos if any of these situations sound familiar:
- You find yourself explaining the same process repeatedly to different people
- New employees take too long to reach full productivity
- Customer service receives the same questions over and over
- Processes are being done inconsistently across your team
- Key knowledge lives only in one person’s head
If two or more of these apply the time and cost savings from training videos will far exceed their production cost.
What Makes a Training Video Effective
Effective training videos share several characteristics. They cover one specific topic rather than trying to teach everything at once. They are short enough to watch in a single sitting — most effective training videos run between three and ten minutes. They use clear visuals to support the explanation rather than relying on narration alone. And they end with a clear summary of the key points and any action the viewer needs to take.
Internal vs External Training Videos
Internal training videos are used within your organization — onboarding new hires, teaching processes, communicating policy changes, and developing skills across your team. External training videos help customers use your product more effectively, reduce support requests, and increase satisfaction and retention.
Both types deliver measurable return on investment. A training video that saves your team two hours of repeated explanation per month pays for itself quickly at almost any production budget.
Getting Your Training Videos Made
Bob’s Custom Vids creates custom training videos built around your specific processes, team, and audience — starting at $25/minute with three revisions included. Every video is 100% human-made and delivered with fast turnaround so you can start using it immediately.
View services and pricing or get a free quote today. Use code BCV10OFF for $10 off your first order.
