Video is no longer optional for small businesses. Websites with video convert at significantly higher rates than those without it. Social media posts with video get more reach. Email campaigns with video in the subject line get more opens. The question isn’t whether your business needs video — it’s which videos to invest in first.
1. The Explainer Video
An explainer video answers the most important question every new visitor has: what do you actually do? A well-made 60 to 90 second explainer video on your homepage can replace paragraphs of text and communicate your value proposition in a way that sticks.
The best explainer videos follow a simple structure — problem, solution, how it works, call to action. Keep it focused on one message and one audience. Bob’s Custom Vids produces custom explainer videos starting at $25. See pricing here.
2. The Testimonial Video
Nothing builds trust faster than a real customer speaking honestly about their experience. A 60 to 90 second testimonial video showing a satisfied client describing specific results they achieved carries more weight than any marketing copy you could write.
Keep testimonials authentic. Let the customer use their own words. Add subtitles so the message lands even when watched without sound.
3. The Training or Onboarding Video
Every time you hire someone new or onboard a new client you repeat the same explanations. A training video solves that problem permanently. Record the process once, share it every time. Your team stays consistent and your time stays free.
Training videos also work externally — a quick how-to video showing customers how to use your product reduces support requests and increases satisfaction.
4. The Social Media Video
Short form video content drives more organic reach on social media than any other format. Behind the scenes clips, quick tips, and product demonstrations all perform well. The key is consistency — showing up regularly with short focused content that respects your audience’s time.
5. The Announcement or Event Promo Video
When you have something important to communicate — a new product launch, a special offer, an upcoming event — a short announcement video gets the message across more effectively than a text post. Visual promotion drives significantly more engagement and action than text alone.
Start With One Video
You don’t need all five videos at once. Start with the explainer video — it has the broadest impact and the longest shelf life. Once that is live add the others over time as your budget and needs grow.
Bob’s Custom Vids creates all five video types starting at $25/minute with three revisions included. Get a free quote today and use code BCV10OFF for $10 off your first order.
