Industry Statistics

Video Marketing Statistics for Small Businesses

Current video marketing, social video, advertising, and buyer-behaviour numbers gathered from industry reports and public research.

Last updated July 3, 2026 16 sourced statistics

91%of businesses use video as a marketing tool.93%of video marketers say video is an important part of their overall strategy.69%of video marketers have created social media videos.71%of video marketers say 30 seconds to 2 minutes is the most effective video length.

Adoption

Video is now standard business communication.

The broad adoption numbers matter because they show what customers have come to expect. A business does not need a giant production department, but it does need clear video that helps people understand, compare, and act.

91%

of businesses use video as a marketing tool.

Video is now a mainstream marketing format, not an experimental add-on.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

93%

of video marketers say video is an important part of their overall strategy.

For most teams already using video, it has become central to how they communicate.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

71%

of video marketers say 30 seconds to 2 minutes is the most effective video length.

Short, clear videos fit how people browse, compare, and decide online.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

80%

of U.S. consumers ages 18 to 24 prefer watching video on a smartphone.

Sprout Social also cited 76% smartphone preference among U.S. adults ages 25 to 54.

Source: Sprout Social, Social Media Video Statistics (February 27, 2026)

57%

of consumers said they want brands to post original content series on social media.

In the same Sprout survey, 58% wanted brands to interact with audiences on social.

Source: Sprout Social, Social Media Trends (2026)

17.13%

of marketers chose short-form video as the content format they planned to invest more in for 2025.

HubSpot reported short-form video as the top format for increased investment in that survey.

Source: HubSpot Video Marketing Statistics (March 3, 2025)

ROI And Trust

Clarity, quality, and confidence show up in the numbers.

Useful video can explain a service, answer the first buyer question, and make the business look prepared before a customer ever asks for a quote.

82%

of marketers say video marketing has given them a good return.

The strongest video programs usually measure more than views alone.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

93%

of video marketers say video has helped increase user understanding of a product or service.

Explainer and information videos work because they make the offer easier to grasp.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

85%

of consumers say they have been convinced to buy a product or service after watching a video.

Video can move a buyer from interest to action when the message is clear.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

84%

of consumers say they want to see more videos from brands in 2026.

Demand for useful brand video is still strong when the content is worth watching.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

89%

of consumers say video quality affects their trust in a brand.

Low-effort video can create doubt; polished video can make a small business look prepared.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

63%

of people say they would most like to learn about a product or service by watching a short video.

Short video beat text articles, ebooks, infographics, sales calls, and webinars in this survey.

Source: Wyzowl Video Marketing Statistics 2026 (published 2026; survey fielded in late 2025)

Ad Spend

Money is still moving toward video.

Ad spend is not the same as small-business results, but it does show where attention and budgets are moving across the market.

$72B

was the projected U.S. digital video ad spend for 2025.

IAB reported that U.S. digital video ad spend grew 18% year over year in 2024 to $64B, with a 2025 projection of $72B.

Source: IAB 2025 Digital Video Ad Spend & Strategy Full Report (July 15, 2025)

$300B

was the approximate U.S. digital advertising revenue reached in 2025.

IAB described 2025 as the highest revenue year in the report's history, up 13.9% year over year.

Source: IAB Internet Advertising Revenue Report: Full Year 2025 (April 16, 2026)

Methodology And Sources

How to cite this page

Suggested citation: Bob's Custom Vids, "Video Marketing Statistics for Small Businesses," last updated July 3, 2026.

This page uses public industry research from the sources below. Each statistic links to its source and keeps a stable anchor so individual numbers can be cited directly.

Wyzowl Video Marketing Statistics 2026published 2026; survey fielded in late 2025

IAB 2025 Digital Video Ad Spend & Strategy Report: Part OneApril 28, 2025

IAB 2025 Digital Video Ad Spend & Strategy Full ReportJuly 15, 2025

IAB Internet Advertising Revenue Report: Full Year 2025April 16, 2026

Sprout Social, Social Media Video StatisticsFebruary 27, 2026

Sprout Social, Social Media Trends2026

HubSpot Video Marketing StatisticsMarch 3, 2025

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Video Marketing Statistics for Small Businesses

Video is now standard business communication.

of businesses use video as a marketing tool.

of video marketers say video is an important part of their overall strategy.

of video marketers have created social media videos.

Short videos carry the everyday message.

of video marketers say 30 seconds to 2 minutes is the most effective video length.

of U.S. consumers ages 18 to 24 prefer watching video on a smartphone.

of consumers said they want brands to post original content series on social media.

of marketers chose short-form video as the content format they planned to invest more in for 2025.

Clarity, quality, and confidence show up in the numbers.

of marketers say video marketing has given them a good return.

of video marketers say video has helped increase user understanding of a product or service.

of consumers say they have been convinced to buy a product or service after watching a video.

of consumers say they want to see more videos from brands in 2026.

of consumers say video quality affects their trust in a brand.

of people say they would most like to learn about a product or service by watching a short video.

Money is still moving toward video.

was the projected U.S. digital video ad spend for 2025.

of U.S. TV and video ad spend was expected to go to digital video in 2025.

was the approximate U.S. digital advertising revenue reached in 2025.

How to cite this page

Turn the numbers into something customers can watch.

Custom videos start at $25.