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Video Strategy
Planning, positioning, and format advice for videos that need to communicate clearly before production starts.
June 2026
Custom vs Template Videos: Which Is Worth It
When you need a video for your business, church, or organization, you face a choice: use a template tool or commission a custom production. Both sound reasonable at...Read articleJune 2026
How to Brief a Video Producer and Get Great Results
Working With a Producer The difference between a video you love and a video you settle for almost always comes down to one thing: the brief. Here’s how to write one that...Read articleJune 2026
How to Write a Script for a 2-Minute Explainer Video
Two minutes sounds like plenty of time until you sit down to write a script for it. Suddenly every word feels critical and you have no idea where to start. The good news...Read articleJune 2026
5 Reasons Short Videos Work Better Than Long
Small Business · Video Strategy Short videos capture attention faster, boost engagement, and drive real results. Discover why brevity matters for your brand’s message....Read articleJune 2026
How Much Does a Custom Explainer Video Cost?
When you’re ready to create an explainer video for your business, one of the first questions is always the same: how much will it cost? The answer isn’t...Read articleJune 2026
What Makes a Good Training Video for Small Teams
Training videos have become essential for small businesses and organizations. Whether you are onboarding a new hire or teaching a critical skill a well-made training...Read articleJune 2026